1- Studying the product to be marketed well and knowing all its defects and advantages.

2- Market analysis on the basis of regions, meaning that each region or country has a different style of marketing that directly affects customers.

3-Detailed audience targeting, meaning that before starting a marketing campaign, the targeting must be precisely defined. For example, some products target women and some products target adolescents or target the financial capacity of customers. Therefore, the correct targeting of the audience ensures positive results for the institution.

4- Innovation: the public, by nature, always prefers innovative marketing away from repetition or boredom. Therefore, the successful marketer must have a sense of innovation in his ways of presenting products, which ensures that the public does not get bored of the product.

5- Exploiting opportunities: One of the important points in digital marketing is to take advantage of opportunities that always occur in the ocean, such as exploiting any trend at the present time or a specific occasion. Design: One of the most influential things in digital marketing is design. Choosing designs that suit the audience and attract customers is the first step to ensure that the customer follows the product and is affected by the product.

Through our previous review, we note the strength of digital marketing at the present time, as it has become one of the main pillars of the success of the organization. What distinguishes digital marketing is the ability of the marketer to work at home and with the same degree of efficiency, and to establish a team of marketing companies without the need to build a company or any official licenses.