Five Ways to Make your Business Franchise Ready
2022 , 09 15
In the wake of uncertainty, business owners might find themselves frozen or unwilling to take a risk. In a column for Psychology Today, author Christine Louise Hohlbaum writes that paralysis – whether it’s in your personal life or your business life
If there’s one thing 2016 will be remembered by, it’s an
overwhelming fear of uncertainty and doom. In the last year alone, the world
has been paralyzed by Brexit, devastated by the Syrian refugee crisis, and
dismayed by the recent U.S. presidential election cycle.
In the wake of uncertainty, business owners might find themselves
frozen or unwilling to take a risk. In a column for Psychology Today, author
Christine Louise Hohlbaum writes that paralysis – whether
it’s in your personal life or your business life – can be a common response to
stress and fear.
“We see molehills and think they are mountains,” Hohlbaum writes.
“We know we have done something similar before this moment, and yet we cannot
help but feel we are trudging up yet another mountain. And somehow we think
that this time we won’t be able to master it.”
But, says Hohlbaum, fear and uncertainty can also be a gift. “A
little bit of fear mixed in with the passion that pushes us through it to the
other side is what keeps us moving forward. And makes us so excellent,”
Hohlbaum says. In other words, some great opportunities – including business
opportunities – come when people push past their fears and pursue their dreams
– even if it’s terrifying.
Nowhere is this more apparent than the business world. For
example, one informal poll from Inc.com showed that the most remarkable
employees were someone that the employee hired despite not having the right
qualifications. (Employers often had a “hunch” about that person that ended up
being correct.) In 2009, entrepreneurs Leigh Ann and Andrew Green liquidated
their children’s college fund and took out a second mortgage to fund their
dream business. Despite the risk, their move paid off big: The company, Twelve
South, amassed more than $1 million in profit in its first year running.
The Russo-Ukrainian War and the Currency Conflict
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