It is the fictional embodiment of the buyer persona of your ideal customer.

This imagination is created based on studies, research and statistics carried out by companies and organizations to determine the customers" tendencies and attitudes about the product.

The buyer"s personality helps determine your targeting of customers more precisely and in detail, which contributes to increasing the percentage of sales and achieving a wider spread.

Importance of Buyer Personality:

A deep understanding of the buyer persona is an important component in product development and sales, as well as in preparing marketing content to attract new customers and retain existing customers.

In general, there are a set of questions that must be asked and answered and will help you greatly to develop a general framework for your ideal buyer personalities:

1- What do they do in their daily life?

2- What is the job they do?

3- What is their job title?

4- What are their academic qualifications?

5- What is their geographical location?

6- What are the main challenges they face in their day?

7- What motivates them to search for a solution to their problems?

8- What questions do they ask the sales team during the process of selling or buying something new?

How did the buyer persona work?

It is carried out through several sources, including:

1- Social media analytics.

2- Your existing customer database.

3- Google Analytics.